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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?

April 28 2020

coffee chat jed carlson adwersAre you "turtling" or coiling your spring for the post-COVID era? Jed Carlson, CEO of Adwerx, posed that important question to our audience during a recent Coffee Chat. In other words, are you closing up shop and running scared or you taking this small break in the action to build stronger relationships and grab market share from your competitors?

If you haven't gotten busy, then it's time that you did.

For those of you that don't know Jed Carlson, he is one of our industry's leading experts on digital marketing. Beyond the services his company offers, Jed has his finger on the pulse of where digital marketing is going. Listen to his advice! He will not steer you wrong!

Key takeaways:

1. Digital advertising costs are down 40-60% right now

If you're going to try digital marketing, now is the time. If you're already into digital marketing, now is the time to double down.

2. Focus digital advertising on the people you already have relationships with

Facebook and Adwerx both offer a way for you to target advertising messages ONLY to those that you already know. That means no wasted advertising on those that you have not already connected with in some way.

3. Continue to build your sphere of those you know automatically

There are simple and inexpensive ways to continue to build your sphere automatically by attracting new prospects via Live Open Houses, email blasts or even direct outreach. Take this time to learn how to turn on valuable automated tools like this.

Watch the recording on this valuable session with Jed Carlson here:

BONUS Offer:

Receive 30% off one quarter of Adwerx's Sphere of Influence product. Campaign must be purchased via a one-on-one marketing consultation. Call 888-746-5678 to book a consultation and mention you received this offer from RE Technology's Coffee Chat. Offer does not apply to annual campaigns.

NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.

Don't Miss These Upcoming Coffee Chats!

Wednesday, April 29

Why BPP with Homesnap is More Valuable than Ever with Gayle Weiswasser, SVP of Communications and Business Development, Homesnap with Colleen Doyle of the National Association of REALTORS®

Thursday, April 30

Expand the Depth of Relationships in Your Local Market Using Public Records Software Included in Your MLS Dues with Kari Autry of CRS Data

Friday, May 1

Learn How to Put the Building Blocks in Place to Nurture Lifetime, Profitable Client Relationships with Jaime Quenzer, VP of Marketing at CINC, and Eddie Rodgriguez, Director of Product Management at CINC

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

coffee chat yt subscribeIf you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

Get Recordings of All Coffee Chats

If you would like to binge watch all of the Coffee Chat recordings, click here.

If you would like a FREE 3-month trial of RE Technology, go to, click Create Account and then use one of these coupon codes:

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