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5 Key Metrics Your Customers Need to Know During a Challenging Market

April 21 2020

coffee chat terradatum 1Proactive agents that care about their customers are reaching out to them. They're calling, they're texting, they're driving by and waving and they're emailing!

Of course, the most important thing to talk about right now is simply asking each of your clients how are they doing. If the conversation steers back to real estate, there is a ton of great information you can provide.

First, some good news. Jim Lawson of Terradatum, one of the nation's leading provider of market statistics, told us during a recent Coffee Chat that week-over-week, new listings in 1800 markets across the state are UP 20%. He also shared that in the same 1800 markets, listings were down the first week in April, 50% over the same week a year ago. While certainly not ideal, I was cautiously encouraged by the recent uptick in listing activity. I believe that many consumers think that the real estate industry is SHUT down right now. That is clearly NOT the case.

Key Takeaways

1. Some consumers ARE interested in learning about the real estate market right now, and here are the stats they are interested in:

  • Sold
  • Under Contract
  • New Listings
  • Expired
  • Months Supply of Inventory (MSI)

2. There is a new tool emerging that allows you to overlay the severity of COVID-19 incidence over the location of the home. This is available through a new product called AERGO.

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3. There is a new product available called that provides a FREE online listing presentation.

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Watch the Coffee Chat with Jim Lawson here:

Don't Miss This Week's Upcoming Coffee Chats!

Wednesday, April 22

Right Tools, Right Now from NAR to Help You Ride Out COVID-19 with Colleen Doyle of the National Association of REALTORS®

Thursday, April 23

How Your Digital Marketing Strategy Can Help Your Real Estate Business During COVID-19 and Beyond with Grier Allen, CEO of BoomTown

Friday, April 24

Two Powerful and Effective Ways to Sell Homes with Virtual Open Houses with Richard McDonald, Senior Director at Matterport, and Andrew Dorn, National Speaker at

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

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If you would like to binge watch all of the Coffee Chat recordings, click here.

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