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Real Estate Marketing On A Budget

December 07 2011

Perhaps, 2011 wasn’t as kind your real estate business as you would have liked. Or maybe you did fantastic this year, you just didn’t store up your marketing coffers like in years past. Either way, 2012 is looking to be the year of The Budget.

During the roaring 2000's you were just being cheap. Now that people are starting to get back on track with their monthly and annual budgets. If you’re looking for a few quick ideas for marketing yourself in 2012 on the cheap, we’ve got you covered.

They Both Start With The Letter B

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We can scarcely think of a better way to spend your marketing dollars than to blogblog. The amazing part is if you’re not outsourcing your blogging efforts, it’s actually free.

Well, free might not be telling the entire story. Sure blogging will cost you time, but if your marketing budget isn’t what it used to be blogging might be just what you need.

While the big boys, and medium boys, use press releases to get their message out to the press, you can use your blog. And maybe a press release or two.

The big thing here is, you want to already have a stockpile of information available when would be local media affiliates come calling. Of course, the other amazing benefits of bloggingamazing benefits of blogging come with that low price tag of zero dollars, so get blogging.

Don’t Go It Alone

If you haven’t been approached in the past about joint-marketing it basically plays out like this. Two people, or companies, share the cost and potential revenue by teaming up within a marketing alliance.

The potential upside to each entity growing their business is great. That is of course if it makes sense for both parties.

The reason this strategy works so well within the real estate industry is because of all the affiliate relationships. Now we don’t recommend breaking an RESPA violations or anything, but finding a partner within the industry to split costs with might be your ticket to affordable marketing.

The often disregarded option, which we highly recommend you seek out if possible, is to look outside the industry. Define what your ideal customer looks like, and then find out which local brands or companies they’re doing business with. Then approach those companies with a joint venture marketing plan.

Often times, it’s merely a recommend me a client, we share in the revenue. You pay out when a sale has been made, total win-win.


There are a myriad of other low-budget, guerrilla style marketing tactics out there. Use this as a primer to get your gears working. Real estate marketing can be done on a budget, you just have to get creative.

By the way, if the only thing holding you back from blogging is content creation, we’ve got you covered. Next week, we’re launching a brand new Real Estate Blog Topics newsletter.

So be on the lookout for that.

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