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Maximizing your visibility: The value of a Facebook Like

December 07 2011

On Facebook, people can like your page, like your picture, like your post or even like your activity. So it is important to understand what the “like” represents and how much it means to you.

Some sources have tried to quantify a “like” on Facebook in terms of comparing it to other marketing efforts. Is it equal to a tweet? Is it less than a visit to your booth at a trade show? The bottom line is it is different for everybody in every type of industry. Try your hand at all types of marketing (including social media) and find where you see your greatest return on investment (ROI).

At, we view “likes” as recommendations. If somebody likes our page or individual posts, we view it as them saying to their network, “this page or post is worth your time.”

Therefore, we “like” things that we would recommend to others. Liking things on other pages can also help for you to become visible to a different audience as well as possibly participate in relevant and engaging conversations online.

First things first, you have to make the liking process easy on YOUR page. You can do this by adding social media buttons to your Website. To do this, simply go to, as they make it very simple to copy and paste the most used social media buttons.

It is important to remember that more and more, search engines are including likes, tweets, etc. into search results meaning displaying social media buttons prominently on your site will help more than just your social media presence. It will benefit your entire online presence.

Having said this, try your best not to go over the top. You don’t need to (and shouldn’t want to) “like” all posts you see. It will appear insincere and people will begin to tune them out. Read different links and posts when you have the time, and only like what you actually would recommend to friends, family and clients. Keep posting thought provoking or informative links and ideas on your page as well, and gauge what is getting shared and liked the most by your fans.

How much experience do you have with Facebook “liking” and what kind of content do you see getting liked the most? Look forward to hearing from you!

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