January 30 2020
The excuses for not real estate blogging are the same common ones over and over, including:
There are others, but those are usually the top three. Let's debunk these, starting at the bottom:
How many questions do you answer in the course of a year of doing business? You get them in person, during home showings, during contract negotiations, and during the transaction process and the closing. You get them via email just as often. How many do you think this is? Is it 50, 100, more? It's probably more than 100 questions. You can't just sit down and remember them though.
Action
Use index cards or an online note resource like Evernote, OneNote, or Google Keep. Every time you're asked a question in person, note it down on the app on your phone, or you can even record sessions where questions are almost always asked. Every time you get an emailed question, send it to the note-taking app.
Using your calendar application, create a blog posting calendar. You'll use this to schedule out over the year all of the proposed post titles that are the questions you've been recording. You need to build a process that spurs you to post instead of putting it off because you have something else to do.
Action
Determine first how many posts you'd like to do on a weekly basis, and consider your time so you do not over-schedule and feel bad when you don't get the posts written and fall behind. If you can only do one each week for sure, then only schedule one. If you can do two, even better. You should have enough questions to cover months or a year easily.
Think seasonally. Certain seasons see an increase in your business, and you get more questions at those times. If your blog visitor sees their questions answered in the season they're asking them, you're already looking like the local real estate expert. If you tend to get more listings in the spring, then write seller question/answer posts then. If your buyer surge is in the summer, then write more buyer-focused posts then.
One reason many real estate professionals shy away from blogging is that they think they need to be Ernest Hemingway. You do not need to be overly business-like, as that's not how you speak to your clients, is it? You don't have to be overly legalistic or use a lot of real estate jargon. If you wouldn't say it to them in person, don't write like that.
Action
Yes, you're using the FAQ, Frequently Asked Questions, process to come up with your post ideas, but you're not writing it that way. Though you may find that the actual question is a great title, you could just as well find that there is a better way to say it in a catchy title. Instead of "What is the best first offer for a home?," you may title the post "Critical things to know before making that first price offer on a home." The "critical" word makes it seem very important to read to avoid a mistake.
This isn't rocket science, and if you just follow these simple tips, you're going to have an interesting real estate blog, and you'll even be telling others that real estate blogging has been great for your business.
To view the original article, visit the WebsiteBox blog.