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Real Estate Tips For The Holiday Season

November 30 2011

I absolutely love the holiday season. With all the baking, decorating, shopping, wrapping and so on, it’s easy to get distracted from work. Although counter-intuitive, it’s nice to take a mental break from the office on occasion.

During the busy holiday you need to make sure you’re firing on all cylinders when work is involved. Today we talk about great listing tips during our historically slowest season. After that we give you some fantastic ways to avoid striking out during all the Christmas parties and networking events this holiday season.

Deck The Halls

deck the halls 570x380

Whether or not you experience the winter lull the rest of the industry does, it never hurts to hedge your bets. Since nothing says “home” like the holidays, now is a phenomenal time to sell a home.

  • Good lighting is your friend. During the winter months we experience less daylight. Don’t show a dreary home. Turn on every light you can before visitors arrive. Consider slightly upping the light bulb wattage as well, just to help rooms pop. Also, don’t forget to still open blinds, drapes and shutters to get as much natural light pouring into the home as possible.
  • Picture perfect curb appeal. The exterior of the home is always a vocal point for preparing a home to sell. Try not to snap shots or shoot a home tour video after a heavy snowfall. Be more strategic for those shots. Also, for the benefit of safety, and aesthetics, shovel those sidewalks and driveways.
  • Get warm and cozy. For indoor decoration less is always more. Don’t overcrowd your home with lots of decoration. Remember not everyone celebrates the same holiday, so consider more white, silver and gold accents. Also, it never hurts to bake fresh cookies or burn seasonal candles. This will definitely give you a leg up on those vacant homes.

The Holiday Party Scene

christmas party

There is more to a holiday party than just music, food, drinks and the always ill-fated White Elephant gift exchange. For the astute real estate agent, they are also great time to network. So this year while you’re knocking back some Eggnog, try these networking tipsnetworking tips and build some relationships.

  • Like a Boy Scout, be prepared. One of the hardest things to do at these events is break the ice, so do your homework before you go to make it easier. For example, if this is your spouse’s work party, ask him to prep you before the party with names, hobbies and other information about his co-workers.
  • What do you do? Are you seriously still asking this question? Ask better questions to make better connections with others attending the party. Similar to Cosmopolitan’s Sexy Conversation Starters, just with less suggestive language, you need to up your conversation starting game.
  • Have an ace up your sleeve. Look, it’s no secret; real estate can be boring to talk about for some (read most) people. So, come to these holiday soirées with some pre-loaded topics. You’ll look, sound and be more interesting to others.


There is no question this can be one of the busiest, most stressful times of the year. So, take these tips to heart to avoid undo stress.

Take a few extra steps to move that listing this holiday season.

Don’t be a wallflower, or wall-mistletoe, at this year’s Christmas party. Get out there and mingle, but this year don’t forget to follow up.

So, what’s your favorite part of the holiday season?

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