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Tips to Present Your Listing in Its Best Light

January 22 2020

At BoxBrownie.com, we (unfortunately) see hundreds of photoshoots where homes have been presented poorly and agents are missing the chance to showcase the property in its best light. Having magazine-ready imagery is crucial in marketing the home effectively and gives you the greatest chance to receive the best price.

In this post, we analyze 10 images from a recently listed home, and our co-founder, Brad Filliponi, outlines key areas to help present the property to get the best result.

Front Exterior

This is often the first impression many potential buyers will have, so it's important to get it right. The photographer can't be expected to move the heavy rubbish/debris that has been left on the side-access area. Luckily, it can be digitally done through our Item Removal edit.

In this case, the house has been shot facing straight-on towards the property. If the photographer had taken a few steps to the left, the buyer could see the depth of the home and get a better understanding of the scale of the property. It's always a good idea to leave the blinds open so the house looks lived-in and inviting. Similarly, winding up the blinds on the balcony so that they both align would help show the deck in its entirety.

Sometimes images of double-storey homes can give the impression that you are staring up at the house, which can be off-putting. You can minimise this by having the shot taken from the road and zooming in on the home.

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Rear Balcony

As you can see in this shot (at the 2:00 mark in the video above), the servery windows and French doors are open, which looks great. Having all the chairs straight brings a sense of calm and order to the image. We suggest removing both the mat, if it is not needed, and the cat accessories to tidy up the shot even further.

Bedroom

To better frame the image and give the potential buyer more context, we recommend including a little more door in the shot. There are also a few other elements that could be improved—like trying to avoid corners of the drawers or tallboy, while also removing the power cords and books or having them removed through our Item Removal edit.

The pillows are nice and straight and there are no creases on the doona, which is ideal in bedrooms.

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Bathroom

In this shot, the window is open, which is great and creates a sense of space. However, the plant, while it looks okay, is blocking the tapware, which is not ideal. Also, by removing the mat and folding the towels neatly, the feel of the room could have been improved.

The image is also taken from an angle that is too low and should have been taken at eye-level; however, the door ratio in the shot is ideal.

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Patio

This is a great shot as there are no neighbours in sight. However, the photo is blurry, which is never ideal as it's something that cannot be fixed in editing. Also, by standing a few steps back, more of the patio could have been included in the image which would add context for the potential buyer.

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Living Area

In this case, leaving the exercise equipment in the shot is okay as it is too heavy to move, but don't forget to always keep those fans turned off. It's always a good idea to open the sliding door and bring a sense of space to the room. As always, we recommend bringing the blinds down just enough to hide the neighbours but still allow light in.

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Kitchen

There's no doubt, the kitchen is one of the most important rooms in the house to get right. By removing the food, chopping boards, paper and dish rack, a cleaner image could have been captured and these items could have been placed on the floor while shooting as it will be cut out of the image.

The cupboards are evenly closed, which is really good to see, and we are always a fan of fruit bowls, which helps to improve the overall presentation.

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Hallway

There's not a whole lot that can be done here. However, we suggest removing those items mentioned previously in the kitchen and also the mat sticking out from under the door. Also, by angling the shot further down, you can remove some of the ceiling for a more even floor-to-ceiling ratio.

The doors are open, which is great for bringing a sense of flow back into the property.

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Backyard

We suggest creating an even space on the left and right side of the property to better frame the house and ensure the home is centred in the image. Unfortunately, the photographer has also not used their hand to block the sun, which has resulted in sun flares.

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Second Kitchen

It's great to see the shot has been taken with the servery window open. However, it could have been improved if the range hood light was turned on and the tissues were removed. If the photographer had taken the shot further back, the image would also appear less cropped.

In this case, it would be good to try and capture multiple spaces in one as we know the servery opens from the kitchen to the balcony. This would give the potential buyer more of an idea of how the space could be used.

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To view the original article, visit the BoxBrownie.com blog.