5 Ways Using RPR Will Impress Your Clients

At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients.

Here are five ways that using RPR can impress prospects and clients.

You've got your finger on the pulse of the market

RPR's Market Activity Report, a snapshot of all the changes in a local real estate market, helps engage clients on a deeper, data-driven level. Agents use the report to educate buyers and sellers on what the local market has to offer, which in turn, helps to establish realistic expectations moving forward. Look to the Market Activity Report for a list of active, pending, sold, expired and distressed properties as well as recent price changes and upcoming open houses.

What is most unique about this report is its flexibility. It can be customized to match any geographic area. And it's easy to create.

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You've got instant access to property data and reports

Consumers expect instant answers to their real estate related questions. With the RPR app, REALTORS® can instantly view on- and off-market properties, leases, open houses, valuations, tax and mortgage info, distressed data, flood zones, maps, demographics, schools, neighborhoods and market trends — all from their iOS or Android device. What's more, the app provides a customizable report feature that allows you to create, save and share reports––and even a CMA––with just a few quick taps on the screen.

Take a quick look at this article to see how RPR's app can help you to be more responsive to client needs.

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Your home valuations are on the mark

Think of RPR's Realtor Valuation Model® (RVM®) as your starting point in the pricing discussion with clients. Available exclusively to REALTORS®, the RVM goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation.

From there, move over to RPR's Refined Value tool where you can determine the value of a home based on property characteristics, improvements made and needed, and market conditions. This tool can also help clients determine whether purchasing a home and then remodeling is worth the investment.

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Your comp analysis is incomparable

Not all comparative analysis tools are cut from the same cloth. RPR's wizard walks you through five simple steps to generate a comp analysis. You'll confirm the home's facts, search for and adjust the comps, land on your own list price by refining the property's value, and then generate an RPR Seller's Report.

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Your reports look and feel professional

Agents who use RPR instantly respond to client needs with real estate reports that matter. Create reports with as much or as little information as the client needs, brand each RPR report with your name, photo, logo and contact information; and customize reports to include biographies, testimonials, and marketing tools.

And all nine RPR reports can be created, saved and then texted, emailed or printed from your preferred device—desktop, laptop, smartphone or tablet—anytime, anywhere.

Here's a breakdown of your RPR reports:

Buyer Tour Report – exclusively for RPR Mobile™

Select properties to tour, determine the order you'd like to see them, and create a colorful, client-friendly report to share with buyers.

Market Activity Report

A profile of the changes in a local real estate market based on listing information and MLS data. Includes active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months.

Mini Property

This report includes the property's estimated value; home facts like bedrooms, baths and square footage; and photos. It's a great way to share property data with buyers at the onset.

Neighborhood Report

An in-depth portrait of the people who live in a target area, in addition to job growth, unemployment, cost of living, quality of life, commute times and climate, among others.

Property Flyer

An easy way to market any property. Upload your own photos, enter a headline, and/or details about an upcoming open house.

Property Report

The overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, history, taxes and school information, photos and more.

School Report

Student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report.

Seller's Report

Reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparisons, recommends a pricing strategy, and shows estimated seller proceeds.

Valuation Workbook

The Valuation Workbook offers a more in-depth value of a property and can be generated only when a Sales Comparison Analysis has been created.

• Read Now: The RPR Guide to a Successful Listing Presentation

To view the original article, visit the RPR blog.