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How to: 3 Steps to Investing in your Real Estate Business this Year

January 08 2020

This is a new year, which means all the more reason to hit the reset button and start prioritizing. If you haven't already done so, you may ponder the thought of refreshing, re-evaluating or even starting your real estate business, and this is the perfect year to do so. But the question is, how do you start investing in your real estate business and where do you start? The solution is an easy one and we have a few tips that may help you out.

1. Re-evaluate the Weaker Points in your Business

ixact investing in your real estate business this year 1Here's a very simple solution. Go back to the drawing board and look at the areas that need improvement. This may be things like lack of communication with your contacts, no follow-up, lack of social media presence or even posting content that your followers do not relate to. If you are just starting out, do some research and find out what key aspects of a real estate business are important and what drives success in a real estate business.

SOLUTION: If you have a way of tracking the weaker points in your business, such as your communication with your followers, that is already a way to start. If you find that you do not have a way to track your communication, that is already the root of the problem. When all of your communication, social media posting and follow-up conversation with your contacts is housed under one platform, your life is that much more easier. A real estate CRM is a good way to start. Everything will be easier to track and you will have a snapshot of everything you have been doing and things you have been forgetting to do.

2. Get Organized

ixact investing in your real estate business this year 2Just imagine having clutter on your desk or your kitchen counter tops full of dirty dishes and pots and pans. Would you be able to get any work done? The answer is probably not. The same thing applies to your real estate business. Having your contacts disorganized and scattered on your phone or Excel spreadsheet is contributing to the problem.

SOLUTION: Find a system that helps you manage your contacts. In this day and age, a spreadsheet is no longer going to do the work for you. A contact management system is going to help organize each of your contacts and categorize them according to their status. Whether they are hot prospects, past clients or current customers, you will automatically have them organized in your database and accessible to you in your dashboard. You will even be more willing to add new contacts into your contact management system properly. It is the same thing as cleaning out your closet, having everything organized and then folding or hanging new laundry.

3. Automate. Automate. Automate.

ixact investing in your real estate business this year 3You've re-evaluated the weaker points in your business, gotten more organized and cleaned up everything. Now what? Again, this is where you need to kick it up a few notches and start investing in your real estate business. Perhaps one of the weaker points in your business is that you seem to always do everything manually and then forget things once life gets busier?

SOLUTION: Again, this is where a contact management system is useful. While you are out running errands or doing other daily tasks, you can have your CRM do the work for you, going that extra mile. A CRM will take care of all of your marketing automation needs with its set-it-and-forget-it function. This means you can schedule things to go out and then go about your day. Whether it is a monthly e-newsletter, a birthday greeting or even a particular email that goes out to your hot prospects, your system will do the work for you. If you want to learn more about marketing automation, tune into IXACT Contact's first webinar of the year and learn more about how it can help you and your real estate business.

To view the original article, visit the IXACT Contact blog.