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What Do You Really Know about Apartments.com?

December 10 2019

rent keyholeThe other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com?

Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, and most importantly...RESIDENTIAL RENTALS (single family homes, condos, duplexes, townhomes, etc...) which is the reason they are attending all the top industry conferences.  

What is ever more amazing is that there is NO cost for an agent, broker or an MLS to display their listings on the Apartments.com Network. Most importantly, this is “Your Listing, Your Lead” where there is no advertising from competing agents on a single listing. The Apartments.com Network is positioned in the industry as a lucrative lead source for agents to incorporate rentals into their business.  Renters become buyers!

We were absolutely amazed that you could find homes, townhouses and condos using the Apartments.com network, which boasts nine different rental sites that receive over 50 million monthly visits.  Each of the different sites fill a different niche for renters.

  • Apartments.com
  • ForRent.com,
  • ApartmentFinder.com 
  • Apartamentos.com
  • ForRentUniversity.com
  • After55.com
  • WestsideRentals.com
  • CorporateHousing.com 
  • ApartmentHomeLiving.com.

You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary, as stated, —Apartments.com is FREE to the agent, broker, or the MLS. Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network.

Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 50 million renters visit their sites every month—the #1 most visited rental source in the country! Second, renters eventually enter the homebuying market as an additional lead source to agents. 

Apartments.com Network is already connected to 200 plus MLS organizations across the U.S.  To find out if your MLS already offers the Apartments.com Network in your marketplace, click here.  If you are not sure that your local MLS is connected, click here to get them added.