Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing

How can brokers help their agents stay safe? You probably already know all the physical basics, but did you know the way your agents present themselves online can actually deter--or attract--predators?

We've already learned how an agent's profile photo and the language they use in their marketing can put off a potential attacker. In today's episode of "Safe Selling," we're deepening that knowledge by exploring what types of marketing information attracts dangerous people, and what repels them.

Watch the video above to learn:

• The difference between personal and professional information
• Why agents should NEVER include personal information on their website or other marketing channels
• The personal details that can cause a predator to stalk an agent in person
• What topics your agents' marketing should focus on instead

Tune in next week when we'll learn the ins and outs of social media safety!