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Marketing New Construction Homes: What Real Estate Agents Need to Know

October 08 2019

delta marketing new construction homesNew construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.

Market to Your Audience

One of the challenges with marketing new construction homes is that there are often more people involved in the transaction. The builder and their team may offer valuable input on how to market the home. It's important to remember that you know your audience best. That gives you the power to create marketing directly geared toward your audience, which ultimately makes it easier to get new homes sold.

Step into the Buyer's Shoes

Buying a home is an emotional process, and every buyer has their reasons for making the decision. When you're creating marketing for new construction, take the time to see things from the buyer's perspective. As a buyer, what would matter most to you about a home, what would get you excited, and what might turn you away from a property? Walking a mile in the buyer's shoes will help you boil down your marketing to what matters most.

Local SEO Is Crucial for Selling New Construction

No matter what type of home you're selling, local SEO is crucial for attracting the right buyer. It's especially important when marketing new construction, because buyers may be shopping for new construction so that they can land a home in a high-demand community. By integrating local SEO throughout your real estate marketing, you can efficiently attract buyers who are shopping for homes in specific destinations.

Market Neighborhoods Along with Homes

Most buyers know finding the right neighborhood is as important as identifying the right home. It's important to feature all the neighborhoods in your market area have to offer. Focus on the local attractions, services, traditions, organizations, and celebrations that make each neighborhood special.

Show That You're on the Buyer's Side

Shopping for a new construction home can be an intimidating process for buyers, and not every buyer will realize that they need an agent. That's why it's so important to show that you're on the buyer's side and that you can manage the small details which are easily overlooked by the buyer. Remind buyers that you're also there to make sure the builder holds up their end of the bargain by constructing the home to the exact specs outlined in the contract.

Analyze the Builder's Contract Carefully

One place where you can help buyers is analyzing the builder's contract for creating the home and informing the buyer of precisely what the contract entails. Let buyers know about deadlines that determine when the home design is "locked in," and discuss any terms that the buyer should be aware of in the contract.

Spotlight the Perks of New Construction

Some aspects of shopping for new construction may be intimidating for buyers, but there are plenty of positives that you can highlight regarding the process. New construction presents nearly endless possibilities for buyers, allowing them to customize the home to their heart's content. Buying a home that's never been lived in also means buyers don't have to deal with the DIY repairs or renovations that a previous owner made.

Showcase Your Builders and Communities on Your Website

No matter what types of homes you're selling, your website should be a buyer's best friend. This is where they'll scout listings, learn what you have to offer, and discover more about the builders you represent. The more they can learn from your website, the more likely a potential buyer is to take the next step.

To view the original article, visit the Delta Media Group blog.