Safe Selling: How to Avoid Marketing Language That Attracts Predators

Do your brokerage's agents project power in their marketing? It can make the difference between turning off a predator and catching their eye.

As we've learned previously, predators often choose their next victim on the internet. Last week, we talked about how agents can use their headshots to project strength and repel a potential attacker. But did you know something as subtle as the language used in agents' marketing can also influence a predator?

Predators look for easy targets—those they deem weak or subservient. As with headshots, agents can subconsciously project strength or weakness via the language they use. What kind of language are your agents using?

Watch this week's 'Safe Selling' video to learn:

• The word you should NEVER use in your real estate marketing
• The phrase you should use instead
• Why strong language will attract more business while deterring dangerous criminals

Tune in next week when we'll dive deeper into how agents can market online while protecting themselves from criminals.