Safe Selling: How Predators Use Agent Photos to Select Their Next Victim

Brokers, could your agents' headshots be putting them in danger?

That's the issue we explore in this week's Safe Selling episode.

While the internet has made it easier for consumers to find a Realtor to work with, it's also made it easier for predators to choose their next victim.

But what about a headshot makes a predator more likely to target one agent over another? Turns out, it's all about power. As we know, predators target those they perceive as weak or subservient, and avoid those who come off as strong or self-assured.

In this video, we explore how agents can project power in their real estate headshots and deter predators from the get-go. Watch the clip above to learn:

• The body language and expressions that intimidate predators
• The posture and facial expressions that attract predators
• The two types of agent headshots: professional vs. intimate
• Why professional photos actually earn agents more business

Stay tuned for next week's episode, where we'll learn how to deter predators with strong, not subservient language.