Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits

Even the biggest of brokerages can use a little help when it comes to onboarding and training new agents.

The team at Premier Sotheby's International Realty recognizes that RPR provides unique services, dedicated support and a user-friendly interface. That's why the Naples-based firm, with more than 1,100 agents in West to Central Florida and North Carolina, is utilizing the analytics and custom-branded reporting tools they're able to tap through RPR to elevate their own brand.

"We brought RPR in and did a training in each market," says Premier Sotheby's International Realty COO Lena White, who oversees training for the company. White notes that these sessions exposed PSIR agents to the vast and effective RPR toolbox.

Taking its training system to the next level, the firm launched an initiative called "Connect" earlier this year. "We're committed to putting more emphasis on our recruits' first 30 days," says White, who goes on to explain that the day-long Connect events feature a session that highlights the latest RPR data, tools and reports.

"We had the associates coming out of these sessions saying that they loved the system and feeling like they could use the RPR tools themselves, regardless of the level of technical skills they had," says White. "And they knew they could do it because it was presented in such a great way. They walked out of the sessions saying, 'I can do that.'"

Taking things one step further, White recently introduced a "Likes to Leads" training component, which was inspired by an RPR training session. It teaches agents how to integrate RPR into marketing activities, specifically Facebook Lead Ads.

"The Likes to Leads concept was a tool we could integrate so that our agents can take RPR's library of resources and simply pick it off the shelf for whichever target audience they want to reach."

REALTORS® love the tool because they can set it and forget it, which allows them to devote more time to serving buyers and sellers—as well as leads.

"We even do lunchtime webinars with RPR, and we do it all in our own company language." A winning combination for everyone involved, the firm's relationship with RPR has proven to be beneficial from the beginning.

"We always look at every product and tool based on the value it brings to each of our associates, and RPR is right there with us. Their staff is engaging and responsive, and their library of content is incredible, not just for agents—but for managing brokers, as well," concludes White.

"If you're not tapped into RPR, you're missing out on great products and trusted information that will empower your associates to take their business to the next level."

To get your brokerage engaged with RPR products and training, visit the RPR Broker Tools Set page.

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