Real Estate SEO Guide for Better Traffic and Leads

Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!

Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.

Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.

Let's take a closer look at how you can use SEO to generate better traffic and leads, at a lower cost per lead.

Why SEO Is a Must for Modern Real Estate Businesses

Real estate is an industry based on locality. To outperform your competition, you need as many local eyes as possible on your real estate marketing and website. Most buyers start their search for a home online, relying on search engines to find both properties and real estate businesses. SEO allows you to attract more traffic to your website through search engines while generating more and better quality leads for your business.

Getting Started with SEO

When you're getting started, it's essential to look at on-page and on-site SEO for your business. This part of SEO is based on the content of your website, including blog posts, links, website pages, keyword usage, and any other text on your website. By optimizing your text with the right local keywords in the right density (usually about 1 to 2 percent of the text), you make it easier to rank for key terms. Then when a prospect searches based on some of those terms, they are more likely to land on your website.

You can use Google's Keyword Planner to learn more about popular keywords related to your business and find the best phrases to sprinkle into your content. While keywords and content are critical, moderation is key. Search engines don't like websites stuffed with keywords, which is why keywords should ultimately make up a small, targeted percentage of the text.

Internal linking is another crucial step for SEO, and another reason to create exceptional real estate content. Create neighborhood pages for the areas where you do business, and link to those pages from related blog posts or page content. The more prospects can learn from your website, the better off your SEO will be.

To view the original article, visit the Delta Media Group blog.