NP Dodge: The Oldest Dog Has New Tricks

After over 100 years serving homeowners, NP Dodge has followed marketing trends in the real estate community as they transform over the decades--from newspaper notices to postcard announcements to online ads. Today, most homebuyers begin their search online, which creates the necessity for digital marketing expertise.

Rather than allocating valuable time and marketing budget towards web-based advertising training for busy agents, America's first brokerage has partnered with Adwerx to offer automated digital marketing for agent listings.

Picture this: you've just posted a home for sale in your MLS. Rather than painfully constructing online ads by hand and individually contracting with different websites to promote the property, digital elves descend upon your new listing, gather property details, a listing photo, and agent contact information. The sprites then build a beautiful ad displaying this information with broker branding, automatically fielding the ad to potential homebuyers in your area via high-traffic websites like YouTube, The Wall Street Journal, and social media, with ads typically gaining 7000+ views.

This is not a dream, this is the reality of the Adwerx integration for broker platforms. Read more about the service that received a standing ovation at its announcement, and constant praise from agents since its initiation:

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