Top 10 Most Popular Articles of August

RE Technology readers must have been eager to get back to school last month, as our #1 most popular article in August gave you a homework assignment (and, to be fair, a free marketing flyer). Content to share with clients must have been on your minds, as well, as our #2 article was on how to create neighborhood guides for your website.

August also saw a couple of posts on unique ways to generate leads (#3 and #7) and apps for making your social media efforts better (#8 and #9). What else made our monthly list of the most read articles? Check out the full list below to find out!

1. Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice.

2. How to Create the Perfect Neighborhood Guide for Your Real Estate Website
If you are looking to create a piece of valuable content, start with one of the classics that will always be searched online. Every real estate agent should have at least one neighborhood guide on their website. This will be an incredibly powerful tool to help convert prospective home buyers and sellers that are visiting your site.

3. 3 Ways to Leverage HOAs for Leads
There are nearly endless lead generation strategies that opportunistic real estate agents can use to create new business. One underused strategy is connecting with and leveraging home owners associations (HOAs) in your area. HOAs often have well-established communications with homeowners and renters in their neighborhood.

4. 6 Real Estate Marketing Lessons from Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. Whether or not you follow or tune in for the latest drama, there are definitely lessons to be learned from her marketing expertise. As Kanye told GQ magazine, "In order to win at life, you need some Kim K skills, period." So... here you go.

5. Property Fraud Is Rampant. Don't Let This Happen to You or Your Clients
Property fraud or "house stealing" is a white-collar crime that if left undetected can lead to a variety of issues. Along with deed forgery, identity theft and mortgage fraud are top in line for the hottest home crimes happening today, as seen in FBI's news releases. Let's look at what types of properties are at the highest risk.

6. Finding Rental Furniture for Staging
When selling a home, you want to catch people's attention. You want to stand out so every potential buyer remembers your listing. You want them to envision themselves living in your home for years to come. Creating these experiences for potential buyers makes a home sell faster and many times for a higher price. The most effective way to create these experiences is to use furniture rentals for staging your listing.

7. How to Snag Baby Boomer Real Estate Leads
As you know, Millennials are typically first-time homebuyers. The chances are quite good, however, that since 76 percent of boomers own homes, your older client will gift you with two transactions, both selling and buying. You'll need to earn their business, though.

8. 6 Tools to Help Your Social Media Thrive
Most agents know what social media platforms they should be using. What they don't know, however, is that there are many tools that can make success on social media easier. Take a look at these six recommended tools to help your social media thrive.

9. Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
If you've been solely relying on traditional communication methods, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!

10. Stay in Your Lane: How Hiring Professional Photographers Saves You Money
Time is money and you need to make the most of both, especially in real estate. Don't waste your time acting like an amateur real estate photographer snapping photos with your iPhone. For around $150, you can have a pro do the job and return the photos to you in as little as 14 hours. Hire a professional and get back to doing what you do best—selling properties.