RPR Reports: A Member's New Best Friend

Whether you're new to NAR or simply new to Realtors Property Resource, we're here to help get you started and get you using the most powerful business data tool in real estate. One of the many advantages to being a REALTOR is members-only access to RPR.

What Is RPR?

Realtors Property Resource is the nation's largest property database. As a new agent, this user-friendly, data-driven platform and business tool should never leave your side. Regular use of RPR will help you help your clients, which can lead to more listings, and hopefully, more deals!

RPR makes it easy for REALTORS® to stand out from their competition. Using RPR as a real estate business tool will make you a more informed, more savvy, and more efficient REALTOR®.

Ready to better serve your clients, market yourself like a pro, and grow your brand and business? Let's dive in...

On-the-Go and in the Field, RPR Reports Give REALTORS® an Edge

RPR reports put property details, market trends and neighborhood insight into one, convenient package that you can access anywhere, anytime.

Picture this scene: you're conducting your first property walkthrough with your first clients. After viewing the home, your clients ask a basic question or two about square footage and number of BD/BA.

But after the softballs, in come the curveballs! They might ask about taxes, warranties, school ratings, flood zones, property history, community resources, etc.

As a REALTOR® with the RPR app in your palm, you can literally tap into RPR and instantly pull up real time, dynamic property data. You can even customize a property report with client comments, notes and photos, and text it to them right there on the kitchen island.

Armed with these comprehensive reports, you can quickly and confidently answer any and all questions. Which will put your clients at ease, and position you as a knowledgeable, local real estate expert.

RPR Report Topics

RPR reports are a breeze to create and the customizable features will surely impress your clients. Here's a list of the different types of reports you can create:

• Buyer Tours: Select properties to tour, determine the order you'd like to see them, and create a colorful, client-friendly report to share with buyers.

• Market Activity: The report includes samples of active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months.

• Neighborhood: Paint a lifestyle picture with details on employment opportunities, traffic, weather, parks, dining, etc. The Neighborhood Report summarizes economic, housing, demographic and quality of life information about an area.

• Schools: Summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report.

• Property Valuations: Gives details about the overall characteristics of a property such as values, foreclosure activity, market statistics, demographics, history, taxes and school information.

• Mini Property: The Mini Property Report is all about the essentials and includes info on the estimated value; home facts like bedrooms, baths and square footage; and photos. It's a great way to share property data with buyers at the onset.

• Property Flyer: A quick and easy way of marketing any property. Upload your own photos, enter a headline, and/or details about an upcoming open house.

• Seller's Report: Reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparisons, recommends a pricing strategy, and shows estimated seller proceeds.

New REALTORS® Should Also Become New RPR Users!

An easy-to-use, real estate tech tool that will make your job easier and make a serious, favorable impression on potential clients?! Yep, it's true. And it's literally made just for you.

Visit the RPR site today and be sure to install the RPR app to your tablet or smartphone. Access to this powerful, real estate data tool is exclusive to REALTORS® and best of all, it's completely free as a part of your NAR membership. And also make sure to join the RPR Facebook Connect group.

To view the original article, visit the RPR blog.