Top 10 Most Popular Articles of July

If July's most read articles are any indication, agents and brokers had three things in mind last month: Open houses, Facebook, and real estate photos.

Want to turn your open house sign-in sheet into a sales opportunity? Then check out our #1 article on the list below. Just want some solid open house ideas? Scroll on down to #4.

Agents and brokers also had photography on the brain last month. Check out article #3 for how to shoot bedrooms, #8 for a photo editing glossary, and #2 for a list of agent headshots you should avoid.

For everything else that was popular last month, check out our full list of July's most read articles below.

1. Open House Sign-in Sheet Sales Funnel for Real Estate Agents
Open house sign-in sheets are a common practice among agents conducting open houses in their local area. However, we believe that these strategies are somewhat obsolete and do not work in today's digital age. Today, we are giving you a proven, battle-tested funnel that top agents have been using to successfully convert open house attendees into lifelong customers.

2. 6 Head Shots to Stop Taking
When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on.

3. How to Shoot Bedrooms
Trying to achieve some great images of a bedroom for your next listing? Brad Filliponi, co-founder of BoxBrownie and experienced real estate photographer, has you covered. In this article, he is going to share his secret top tips on how to take ideal shots of bedrooms.

4. 6 Effective Real Estate Open House Ideas for Today's Real Estate Agent
In the real estate industry, one thing may never change: open houses are one of the most effective tools for generating interest in a property. Technology and marketing trends shift across the industry; this is a universal truth for real estate professionals. So the question is, how do you make your open houses attract potential buyers and stand out in the marketplace?

5. Secrets of a Top Listing Agent
Chip Barkel is a Realtor who went from $0 to over $15 million in sales in just five years. So how'd he do it? Chip shares the secrets to his $36 million pipeline.

6. Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
How do celebrities move home so secretly? Let's face it, they don't sit up all night trawling home listing websites or hurriedly tidy their house ahead of a full day of viewings. So how do they go about moving house?

7. Must-Follow Pages and Facebook Groups for Your Real Estate Business
Social media is a great place to build your business and showcase the many projects you're working on as a real estate agent. You also have the opportunity to learn new things for your business, discover new real estate trends, or even read breaking news about the real estate industry via social media—if you know which pages to follow and what groups to join.

8. Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos—up to you!

9. 10 More Ways to Increase Real Estate Leads Using Facebook
People often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. Follow these ten steps to increasing real estate leads via Facebook, and you will be more excited than ever to set up a company account and get started.

10. 5 Strategies to Generate Seller Leads and Build Better Relationships
The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.