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Rethink Your Web Presence

Establishing a purposeful online presence drives real estate services.  It is important to be online, where home buyers and home sellers can find you.  But key to making a difference online is purpose.  What is your purpose? What point are you trying to make?

Before creating a real estate website, blog, Twitter account, Facebook business page etc. think about what your message is.  Think about how you want people to explain who you are and what you offer.

Recently Chris Brogan wrote a thoughtful blog post about this topic, outlining several key questions any business should ask themselves when evaluation the purpose of their online information.

Continue reading to see his comments...

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Other articles of interest: The Virtual Office Website | MLSFinder.com