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Real Estate Video Marketing Using Just Your Phone

June 18 2019

Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement.

One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.

These videos can be short or long—though if you'e posting on Facebook, then don't go over a minute. If you're posting on Facebook, vertical view works best because over 80% of Facebook traffic happens on a mobile device.

You can boost this type of video for a $1 day on Facebook and get great results, especially if you select a combination of people who've interacted with your marketing and who have shown Facebook they have an interest in buying or selling real estate.

Video equipment is pretty simple for this type of real estate video because you can get away with just your phone. You can opt to use a stabilizer or tripod if you want to get fancy, and even mics—but they aren't necessary.

In this video, we mention the following equipment recommendations:

As far as software for this type of video, if you get a good take, you can just use the trim functions in your photo app on your phone. If you want to edit parts out or make transitions, then you can invest in some affordable video editing software.

Easy video editing software recommendations:

When it comes to marketing this real estate video, posting on Facebook and using the Facebook Ad platform to promote it works very well. In the example, we only spend a $1 a day on Facebook to get thousands of views in a very short amount of time.

This type of video works well with the Facebook algorithm and ad platform because of the highly personalized content and uniqueness of the content (it features you!) The result is you get rewarded with a lower cost of advertising to get in front of more people.

To view the original article, visit the Paperless Agent blog.