Digital Marketing Tools and Tips to Grow Your Real Estate Business

In today's digital world, a website is essential for your real estate business--no one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business.

Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate professionals:

1. Customizable Websites

If your website looks like everyone else's, that may be how visitors treat you. There are best practices that make it easier for customers to use your site, but it should give them a taste of your personality and branding. Your site's appearance and structure should be built around your ideal customers and their needs.

2. CRM System

CRM stands for "Customer Relationship Management," and it should be part of your business technology platform. A CRM allows you to manage your relationships and communications with clients and prospective clients. With the right CRM system, it's simple to organize your client lists, streamline your business processes, and grow your real estate business.

3. e-Cards and Flyers

For your marketing message to produce leads, you need to address your audience on multiple levels – and be prepared to follow up several times before they take action. Flyers and e-cards are one way to automate this process. You can provide your viewers with periodic reminders about local real estate trends, listings, and more with full multimedia integration. Agents who think a website doesn't produce leads can benefit hugely from these personalized digital tactics.

Email Campaigns

Email is a remarkably efficient way to gain and maintain attention. An automated email campaign makes it easy to address five people or five thousand – and you can empower each one with custom content that suits their needs. Committing to a weekly subscriber email is the best way to keep relationships warm and ensure leads will reach out when the time is right. Campaigns can also be trigger-based, so custom content is sent based on user behavior.

Blogging

Blogging is the fastest way to demonstrate your expertise to your audience. With informative and helpful articles, you'll differentiate yourself from the other real estate practices in your area. Blogs are the first step to building a relationship of trust and keeping your brand top of mind as your future customers go through the weeks leading up to their decision to buy or sell a home. Creating blog posts that drive traffic may be the one digital skill all real estate pros need.

Facebook and Other Social Media

Facebook is a powerful platform for maintaining ties with current and former customers, while Twitter is great for finding new leads. With a professional presence on these sites, you can remain part of the conversation in your market.

Facebook Advertising

Paid advertising is one of the fastest ways to attract meaningful online traffic. However, it can only benefit you if you already have a complete lead funnel on your site. Careful attention and ongoing optimization ensure your Facebook ads deliver a consistent return on investment. Automated paid social advertising can streamline advertising and reduce your risk at the same time.

To view the original article, visit the Delta Media Group blog.