Building Your Brand and Referral Business with Ad Retargeting

Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites.

Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business.

Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.

• Consistency is key – keep the imagery (e.g., headshot) for your ads consistent. It's important that when someone sees your ads, checks you out on Facebook or visits your landing page that they recognize YOU.
• Make sure your ads have retargeting (i.e., you will see the ad again on other platforms), behavioral targeting (i.e., targeting people who are in the market to buy or sell) and geo-targeting so that you are advertising to the right city and markets you service.
• Re-targeting ads to your database is an easy way to stay top-of-mind with your current network and sphere. Adwerx helps agents retarget through their sphere, listings and zip codes they service.
• Creating ads that are consistent will boost your brand and make you more recognizable. The more you stay top-of-mind, the more people you follow around, the more likely people will remember you.

Click above to watch the full interview and learn more at adwerx.com.

To view the original article, visit the ReferralExchange blog.