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Got a CRM? If So, You Need a F.O.R.D.

Leads turn into Prospects turn into Clients turn into Closings turn into Commissions

interconnectSounds so simple when you look at sales with the above formula, but we all know it's really not that simple! Many things have to happen from the time you get that lead until you finally get the commission. I believe it's not contact relationship management, but rather relationship marketing.

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