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Apple Camera Reads QR Codes: Changes Everything for Marketing

wav apple qr codes 1QR codes were dead in real estate, but now that the Apple iPhone camera reads them, marketers have jumped back and started using them. It may be a feature on your iPhone that you did not even know was there--but consumers are all about it, once again.

I went to Google to center myself on the last time that QR codes were discussed in real estate. Like short URL codes, both are designed to allow a person to get to a place on the internet in a click or two rather than typing in a URL. There was a flurry of publicity about QR codes in 2011. The top search result for my "QR Codes for Real Estate" search took me to an article published in REALTORĀ® MagazineREALTORĀ® Magazine.

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