Broker Public Portal with Homesnap Hits Milestone: 1 Million Agents

All I can say is WOW! In the real estate market, we TALK about doing a lot of things, but many of our ideas do not come to fruition. Contrast that with Broker Public Portal (BPP) with Homesnap. In less than 18 months, this highly successful initiative has been rolled out to more than 1 million agents.

Like every new idea, there have been--and still are--critics of this initiative. I think it's worth restating just a few of the reasons why I believe BPP with Homesnap is a winning strategy and program that is helping to strengthen the real estate industry's ability to generate listing exposure and leads affordably and effectively.

1. FREE Leads

Here's the bottom line of the program. Homesnap has been able to deliver more than 1 million FREE leads to the listing agent of the property following the Fair Display Guidelines designed by the brokers in The Realty Alliance. That means if it's your listing, you get the lead. There's nobody else sitting on your listing siphoning off buyer leads from you.

2. Powerful, engaging, #1 rated technology

Homesnap is a great partner for the Broker Public Portal. The app is killer. It makes it really easy for consumers to look at the entire marketplace, even off-market properties. Showing appointments can be scheduled in one click. And the best part—agents are automatically connected to their clients. A consumer can ask a question directly to their agent through the chat system. If you want to see all of its amazing features, watch this webinar RE Technology fielded a couple of weeks ago.

3. 42 percent conversion rate

Here's something else that proves the marketing power of Homesnap. In the Chicagoland area, nearly 60 percent of MRED members have signed up for the app. Thousands of agents invited their sphere to join them on the Homesnap app. Amazingly, 42  percent of the consumers invited to join their agent on the app accepted the invitation. I have never heard of another online marketing program that has seen that type of attachment rate. This stuff really works for folks!

4. Saves brokers money by not having to build their own app

While many brokers want to have their own mobile app, many have realized that winning the App Store game is a losing proposition. More and more brokers are opting instead to work with Homesnap to brand the app to their brokerage and leverage the national footprint and SEO of Homesnap. Those that have tried it have saved money while offering a branded version of Homesnap.

5. Can double as a consumer-facing website for MLSs

There are tons of great ways that Broker Public Portal with Homesnap helps MLSs too. As part of the program, MLSs can receive a locally-branded MLS consumer-facing website in addition to the #1 rated real estate app on both the Apple and Google stores. Check out the Greater Rochester Association of REALTOR's version of their Homesnap-powered property search.

You can read the full press release here.

To view the original article, visit the WAV Group blog.