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17 Common Real Estate Website Mistakes (and How to Fix Them)

April 16 2019

While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.

Whether you're a real estate agent, the marketer for a broker, or a digital agency working on WordPress projects, be sure to read this list of common WordPress blunders to make sure your next Realtor website launches quickly and serves as the hub for the next top producing agent in your area.

sidx common website mistakes

Why should WordPress be your choice for your real estate website?

WordPress is both an incredible website platform (content management system) and is simple to use once you have a quick understanding of it.

While Wix and Squarespace can be great for a quick "business card" style website that simply shows an agent's picture and their brief story, only WordPress allows for a site that truly offers the home search and consumer engagement tools that buyers and sellers expect today.

WordPress can be quickly set up, sometimes in as little as a few days, not counting the approval from your MLS to access the listing data.

After your site is up, anyone that can use Gmail can easily learn to add new content such as blog posts, community events, or neighborhood hotsheets. There are tons of free courses and YouTube videos that will walk through a new user.

WordPress can easily handle millions of monthly visitors if the need arises.

More than 33 percent of the entire internet runs on WordPress, and if you remove pure e-commerce sites from the list, the number is more than 50 percent. New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN,,, National Post, Spotify, TechCrunch, CBS Local, NBC, and more all use WordPress.

In fact, WordPress powers 14.7 percent of the top 100 websites in the world. Now, as your traffic grows, your hosting needs will change, but the important thing is that WordPress is built for both small personal blogs and highly popular sites.

We've examined hundreds of thousands of real estate websites, and the vast majority of all top performing websites are running on WordPress. It's infrequent, if not rare, to ever find a Wix or Squarespace site ranking well for any region, city, or another local niche.

Your website should be the central hub of your marketing efforts and client relationships. You've already taken the crucial first few steps in securing your domain name and setting up your website. Let's make sure you are truly prepared to be successful and take advantage of what is possible with a few quick fixes to mistakes we've seen thousands on thousands of real estate websites.

So, how do we make sure you're prepared to be successful with your personal site or the site for your team? Click here to read the 17 most common mistakes we see and the fix for each one of them.