Why zavvie’s Offer Optimizer Is an iBuyer Game Changer

When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later.

There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to a $7 billion valuation.

But no one predicted back then that Zestimates would fuel a phenomenon dubbed "real estate porn" that helped it drive more than 100 million unique visitors to Zillow's website each month.

Recently, another company that starts with a "z" called zavvie launched what I believe is an epic online iBuyer tool for consumers. zavvie has dubbed it "the biggest thing to happen to real estate since Zestimates." Is that hyperbole or could it just be spot on?

After trying out the new zavvie Offer Optimizer iBuyer comparison tool, now available in 21 markets where iBuyer activity is most active, it reminds me of precisely what Zestimates did for consumers. It gave transparency to home values. Offer Optimizer from zavvie gives clarity to consumers about iBuyers.

Consumers can see online, a side-by-side comparison of how much money they make after closing with different national iBuyers – including, ironically, Zillow, as well as Opendoor, Offerpad, and Redfin Now. Then zavvie does one better. It lists local iBuyer firms as well and has even begun partnering with local brokerages, helping them with an iBuyer Toolkit to offer a local iBuyer alternative to compete with these national firms.

If that were not enough, zavvie guarantees sellers multiple offers. For consumers, zavvie is 100 percent free to use. You can try its Offer Optimizer market-by-market without even registering your email. Their revenue model is a referral or marketing fee for a CLOSED transaction coming from the agent.

Lane Hornung and Stefan Peterson who founded zavvie know online real estate. They've been there (ZipRealty, COhomefinder) and they uniquely possess brokerage business acumen, having built one of the most successful brokerages in the US with 8z Real Estate in Boulder, CO.

Lane also has walked the talk as a RE/MAX Hall of Famer, developing one of the top teams in the US. With Offer Optimizer and the traction and attention iBuyers are getting, transparency has never been more, and Lane and Stefan know that.

Offer Optimizer delivers.

Here is their news release announcing Offer Optimize — and full disclosure – WAV Group has and continues to provide consultation service for zavvie.

To view the original article, visit the WAV Group blog.