Top 10 Most Popular Articles of March

If there's one thing we know, it's this: RE Technology subscribers LOVE reading about photography. As in February, this month an article about listing photos was one of our most read posts of the month--in fact, THE most read post (see #1 below). That's all well and good, because with the spring selling season gearing up, you're going to be shooting a lot more property photos very soon.

What else were agents and brokers learning about in March to prepare for the warming real estate market? Apps for better productivity (#3), how to set up a CRM (#8), and how to sell a home for more (#6). Our readers also wanted to know about what NOT to do, with articles about lead generation mistakes and where not to go during a showing clocking in at #2 and #5, respectively.

To find out what else made our countdown of the most popular articles of March, check out our list below!

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1. 57 Hilariously Terrible Real Estate Photos
From horror movie-esque, semi-abondened homes for rent to home decor that overshot "unique," the owners and agents behind these funny ads thought things were perfect just as they were for their photos and open houses. If you'd like to see some incredibly terrible property photos and others that will make you question "Why?" the list of funny fails below will provide you with an answer and a few laughs.

2. 5 Lead Generation Mistakes to Avoid in Real Estate
Whatever your lead generation strategies are, you've likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We've put together a list of the top five mistakes we see agents make when it comes to lead generation. If you can avoid these missteps, you'll save yourself a lot of wasted energy!

3. 10 Real Estate Apps that Will Amplify Your Productivity
Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones.

4. Do This One Thing to Increase Your Google Results!
Most real estate agents would love to be ranked higher in a Google search. But unless an agent spends a lot of money on Google advertising or invests major dollars regularly in Search Engine Optimization, landing high up in a Google search is unlikely—unless you take advantage of one opportunity that Google is offering every real estate agent today.

5. Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out!

6. 6 Surefire Ways to Get Top Dollar for Your Seller
Despite what we may feel about the groundhog and his predictions on spring weather, there is no doubt that the spring market is here. No matter what the season or the state of your local market, getting the most for your seller requires deft research, knowledge, and marketing. Nail down these six ways to leverage your resources and expertise to get top dollar for your seller.

7. Getting New Business from Old Clients
We spend so much time talking about the importance of repeat business and referral business, but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result? Will your clients hire you the next time you buy or sell your home? Are you sure?

8. Everything You Need to Know About Setting Up and Using a CRM
When you first started entertaining the idea of a career in real estate, you may not have known about the horde of acronyms that would rule your life: MLS, IDX, NAR, etc. Another acronym that's often underrated but is actually one of the most important is CRM. Here's how to find, set up, and get started using a CRM system.

9. Converting Prospects Through Conversation, Not a Script
As an agent, do you have a reliable strategy and system for engaging with and converting potential clients? Whether a prospect walks into an open house, comes by way of an online ad, or through a chance encounter at a local coffee shop, having a framework in place to guide the conversation and assess their needs from the get-go will prove invaluable down the road.

10. 4 Ways to Use Market Stats to Win More Business
Homeowners want to know what's going on in their neighborhood, and no there's no better way to do this than by leveraging your market analytics tool. While there are myriad ways you can use a market analytics platform to connect with your sphere, today we'll highlight four easy metrics you can leverage to connect with prospects and win more business.