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Know Your Numbers to Get Analytics Working for You!

planitar businessman with tablet pc and coffee at office PDNASWGAt a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. Then someone said "my experience" and the speaker's eyes lit up.

"What does experience mean?" she asked. The room quieted for a moment as the attendees contemplated the answer.

"Experience," she said, "means that you are bringing to the table all of the things that your customer doesn't have without you."

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