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Is Your Social Networking Working?

October 28 2011

Contributor Suresh Srinivasan brings us this article from his ReachFactor blog:

Real estate agents encouraged to engage more (or just engage, period) in online media platforms to promote not only their listings but their skills, reputation and experience are often told that one advantage over traditional print media is the ability to gauge metrics, i.e. crunch numbers and find out if all those hours on Twitter and Facebook are attracting customers.

But this capability is also a two-edged sword: Online media can also point out if it’s not working. At a certain point it’s helpful to do an extensive audit of your web site and social networking accounts to make sure your time in front of the computer is fully optimized.

There’s a fairly simple way to do this. Google products (like Google AnalyticsGoogle Analytics) allow you to access and download reports on web traffic, subscribers, keywords and other ways people are accessing your web site.

Even better, and slightly more fun, is a new product called Website GraderWebsite Grader, which works very simply: Just enter your site url and generate a report that grades your site’s accessibility, set-up, SEO and popularity, among other things. This free product also give suggestions on where improvements can be made. Of course, the most extensive reporting must be purchased, but there’s enough free material to satisfy casual users.

Did you try either of the above-mentioned products? Did they work for you? Let us know what you think in the comments section below.

To view the original post, visit the ReachFactor blog. You can also browse RE Technology to learn more about social media and online marketing.