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How to Promote Your Business and Brand with Facebooks Ads

delta promote brand facebooks adsAt the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America.

As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business?

Consider Facebook advertising.

Facebook Advertising and Real Estate: The Perfect Fit

Real estate and Facebook are a marriage made in heaven. Real Estate Marketing 101 tells us to go where the people go. With 2.23 billion people logging into Facebook every month, it's safe to say Facebook is THE way to connect with your audience online. However, for REALTORS®, advertising on Facebook is an especially effective way to market to the largest group of first-time home buyers—Millennials.

These 30-something-and-under buyers dominate today's housing market at a whopping 66 percent. At the same time, there are twice as many Millennials on Facebook as any other generation. Advertising your real estate business on Facebook seems like the ideal place to speak directly to your perfect fit audience.

Where real estate and Facebook come together:

  1. Facebook is a visual platform – Perfect for showcasing newly listed homes, open houses, homes with new prices, and recently sold homes.
  2. Brand yourself and your business – Home sellers and buyers want to work with a person they trust. Use branded Facebook advertising to introduce yourself to a prospect and give them the confidence to make you their REALTOR® of choice.
  3. Facebook allows you to target prospects interested in specific cities, suburbs, and even neighborhoods.
  4. Target your ideal client by building ads directed at particular clients, and then track your results through Facebook ad analytics.

The Benefits of Facebook Advertising Will Blow Your Mind

If you're "not quite there yet" about advertising on Facebook, here's our shortlist of Facebook benefits that will blow your mind or at least convince you to give it a try.

  1. Facebook ads are cost-effective. Why spend your marketing budget on the radio, television, billboards, and other advertising means when you can literally reach the same people using Facebook?
  2. Creating Facebook advertising is fast. You can create ads within minutes and start to reach hundreds of people that same day. It drives traffic and leads to your website.
  3. You can measure your success. You can measure the success of your ads to track impressions, clicks, and conversion.
  4. Build your brand with Facebook ads. The more times your audience sees your brand on Facebook, the more likely they are to convert.
  5. Lower your cost per acquisition with Facebook ads. Facebook ads that work more than likely cut your acquisition costs by stopping other less profitable ad campaigns.
  6. Facebook advertising builds user engagement. Facebook ads speak directly to your ideal client building engagement. Likes, comments, and interactions with your ads build a stronger connection with your audience. The stronger the connection, the more likely they are to engage with your business in the future.
  7. Facebook advertising and SEO. Search engines factor in social signals to rank your website. Social signals include activity with your social media content. Facebook ads help increase social signals with shares, likes and comments, indirectly increasing your SEO rankings.
  8. Increase your word-of-mouth reach. If your ad is reaching the right audience, they will likely share it. Facebook's ability to spread the word gives you the ability to capitalize on your advertising.
  9. It's budget friendly. You are in control. You set the budget. You set the duration of the ads.

...and the list goes on and on.

To view the original article, visit the Delta Media Group blog.