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Using Podcasts to Build Your Real Estate Brand

February 24 2019

Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year."

Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions PodcastThe Real Estate Sessions Podcast, to discuss all things podcasting.

If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:

  • Starting your own podcast is easier than ever. Bill recommends the podcast hosting site anchor.fm as an easy solution for agents to get started. All you need is your phone and the Anchor app – it's really that simple.

  • Create a website for your podcast and use social media to drive traffic back to it. If you interview a guest on your podcast, ask them to share and promote it to their network to expand your reach.

  • Tap into your specific market knowledge and create content through podcasting by consistently sharing unique tips and best practices.

  • Keep your podcasts short and sweet. Bill recommends keeping them 5 to 10 minutes in length and producing them once a week or monthly – it's all about being consistent.

  • Search key words in your podcast app (e.g., real estate, real estate marketing) to find related podcasts for inspiration.

  • When starting your own podcast, it's as simple as getting started and sticking with it.

Watch the full interview below:

Want more time to build relationships that grow your business? ReferralExchange verifies your leads and referrals, contacts and gives them back to you when they're ready to transact, and matches those clients outside of your area, price point or property type with three great agents.

To view the original article, visit the ReferralExchange blog.