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Using Podcasts to Build Your Real Estate Brand

Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year."

Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions PodcastThe Real Estate Sessions Podcast, to discuss all things podcasting.

If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:

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