Why Brokers Should Join RESO and Attend RESO Conferences

Carlos Pegado is an Oxford University graduate and 30-year industry veteran who emphatically believes in the need for standards across and within the real estate industry. An early advocate for real estate standards, Pegado wanted to become a force for change within the industry, which lead him to join the Real Estate Standards Organization (RESO).

As an active RESO member and volunteer, Pegado is involved in both the Data Dictionary Workgroup and the Universal Property Identifier (UPI) Workgroup, contributing both his knowledge and vast experience to these groups.

According to Pegado, the UPI is critical, especially for brokerages with a broad suite of services, to ensure that listing or customer data is easily accessed across business silos. As Pegado says in this video interview, the UPI is "the only way to track a listing and the customer across all the different platforms."

Pegado emphasizes the need for the adoption and consistent use of data standards by insisting that all of his brokerage's vendors and software providers are either members of RESO or RESO Certified. He says, "working with a company that has not joined RESO would be detrimental in the long run and contrary to our beliefs in what we should be doing."

Pegado also encourages brokers to attend RESO conferences. He cites the plethora of learning that takes place as well as exposure to numerous new vendors that make their debut at the conference. Such variety, he says, allows brokerage to see the "best of breed" solutions.

According to Pegado, it was "simple to convince" the other leaders of his firm to attend RESO conferences, asserting that participating in the event and workshops is the only way to have a say in the direction of the industry as well as the future of real estate.

"You need to part of a larger group," states Pegado, noting that in order to be part of what's coming, and have a voice in the changes that are happening, makes attending RESO conferences a must.

Don't Miss the Early Bird Discount for Boise

Don't miss your opportunity for a seat at the table to influence real change in the real estate industry. Act soon as the early bird registration discount for the RESO Spring Technology Summit in Boise, Idaho, April 29 to May 2 is still available. The latest event information, special hotel rates for attendees, and early bird registration discount information are available here.