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Google My Business Benefits for Real Estate Agents

January 22 2019

dmg google my business benefitsSEO is a powerful marketing tool for real estate businesses, but it takes time and expertise to implement a solid SEO strategy.

Whether you've already got a plan in place, or you're just getting started with your marketing, there is one quick, easy way to increase the visibility of your brand on Google without spending a dime. Google My Business is a free set of tools that makes your business easier to find on Google and helps promote your brand.

Let's take a closer look at the benefits of Google My Business, and how to make them work for your real estate business.

Google My Business to Grow Your Real Estate Brand

Getting started with Google My Business is easy, and the service has many benefits for real estate agents. Start by filling out your profile completely, adding photos of yourself/your team and your office, and requesting reviews from past clients. Once you take care of those details, you can enjoy all the perks that Google My Business has to offer:

Improved Listings for Branded Search

When someone searches for your real estate business by name, they've already demonstrated a significant interest in seeing what you have to offer. Google My Business improves your presence when prospects search for your brand directly, by populating the page with detailed information about your company including hours, location, reviews, and images. That way, search users can begin learning all about your business before they even visit your website.

Benefits for Google Search and Maps

Google My Business also helps your brand stand out when people are searching for businesses like yours, or services relating to real estate in your area. If a prospect searches for "real estate agents in (your town)," your business will appear with a pin on the local map, and your search listing will include useful information for anyone interested in contacting your business.

Simple SEO Benefits

While Google My Business isn't a replacement for SEO, it can help you fill in the gaps while you get your organic real estate SEO up and running. If you want new customers to find your business, Google is the place to start.

Reviews Help Your Business Stand Out

Asking past clients to provide reviews for your business is a great way to generate social proof, and it will also help you make the most of what Google My Business has to offer. Your review rating will feature prominently in your search listing, and businesses with a rating are much more likely to be clicked than those without. If you want clients to feel confident about your business before they even reach out directly, earning reviews is an excellent place to start.

Google My Business Analytics

Wouldn't it be nice to know exactly how users are interacting with your search listing, and looking for your business on Google? Google My Business sends an emailed report at the end of every month, with a wealth of details about your Google presence. The report will tell you how many people visited your website from your Google My Business listing, how many found your business on Google, how many clicked to call directly, and even how many asked for directions.

To view the original article, visit the Delta Media Group blog.