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Writing Listing Descriptions that Sell

fs writing listing descriptions that sellWhen buyers are searching for properties online, photos and property descriptions are vital to gaining exposure and showings. The same is true when agents are searching for properties to show their clients. But should the descriptions for both audiences be the same?

The answer is no, because you are appealing to two different needs, with different perspectives when viewing the information. Let's review the best way to communicate with each audience.

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