January 14 2019
It's only been in the last few years that virtual brokerages have popped up, and they're a hot topic within the industry. Without a physical location, virtual brokerages have significantly lower overhead costs and can scale their business with relative ease--two big reasons why they're growing in popularity.
But there's no reason why a traditional brokerage can't become a "virtual hybrid" brokerage, with roots firmly planted in the physical world, but expanding operations quickly and nimbly by adding virtual offices to support their growing business.
Traditional brokerages can reap many of the same rewards as virtual brokerages by allowing their business to operate in both worlds. They can move faster into hot markets with a virtual office or team and easily shift to other geographic areas when market shifts occur. Costs are minimal, the rewards are high, and the business can still maintain its traditional roots and brand through a limited number of physical locations.
Virtual-hybrid brokerages have a huge advantage when it comes to growing their business. They can keep their most profitable home offices running while being nimble enough to quickly set up virtual offices or teams in hot markets as they pop up.
Recruiting is no longer restricted geographically, opening the door to top talent in more markets. With the cloud-tech foundation in place, the hybrid-virtual brokerage has no delay in getting new virtual offices set up and running.
If you utilize the right tech, your virtual office functions the same as your physical office. You scale your business while avoiding overhead costs, and agents can work remotely while still being able to align themselves with your brand and expertise.
Virtual brokerages aren't going away, but there is still real value in the local traditional brokerage as well. The hybrid model will allow the best of both worlds. It's a win for agents too, who get total freedom and flexibility to work however and wherever they choose.
To view the original article, visit the Inside Real Estate blog.