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Replay: The Top 4 Broker Webinars of 2018

January 01 2019

laptop tabletFrom new brokerage models to a broker-friendly portal option, brokers had to be on top of a lot of new developments in 2018.

To help keep our readers abreast of the latest industry changes, we hosted a series of live webinars in 2018. We've compiled a list of our top webinars from last year to make it easy for you to learn the best strategies for thriving in an ever more competitive landscape. Check out our top webinars from 2018 below:

1. How Profitable is Your Brokerage Compared to Your Peers?

Date aired: March 14, 2018

This webinar may have aired early in 2018, but now is a perfect time to review it. Why? Because this webinar is all about profitability--including the strategies and numbers you need to know to reach your revenue goals. Check out the video timeline below for a sampling of what you'll learn.

Video breakdown:

  • 11:00 - The two sides of the coin to managing brokerage profitability.
  • 21:50 - How to define profit.
  • 27:35 - A brokerage's most important metric for profitability.
  • 36:15 - The Killer Profitability Strategy.

2. Fend off the competition from new brokerage models

Date aired: August 22, 2018

Disruption is the name of the new brokerage game, thanks to upstart players like Redfin, Opendoor, and beyond. How can traditional brokerages compete? To find out, we talked to a boutique brokerage that's not only thriving but beating their larger competition. Watch the webinar below to learn more about the tactics and technology that can help you compete with both traditional and disruptive competitors.

Video breakdown:

  • 1:00 - A look at the new brokerage models and an exploration on today's real estate landscape, including which factors are putting downward pressure on commissions.
  • 13:38 - Broker Erica Ramus shares her secrets to her agents' high productivity and sales success.
  • 23:33 - Erica shares the tools that differentiate her firm from the competition.

3. Join the Broker Public Portal Movement: Find Out What the Buzz is All About

Date aired: September 5, 2018

Video breakdown:

Tired of dealing with property portals and paying for leads off of your own listings? Then tune into this webinar to learn what the Broker Public Portal is all about. This industry-led initiative looks to supplant current portals with one run by the people who actually sell homes. Tune in to find out how you can join the revolution.

  • 1:26 - What started the Broker Public Portal movement?
  • 7:30 - Why join the BPP?
  • 19:49 - Overview of benefits for brokerages.

4. Kent Hanley of Coldwell Banker Howard Perry and Walston Share Broker Tech Strategy

Date aired: October 24, 2018

Switching technology platforms is a huge and stressful undertaking. In this webinar, we heard from a brokerage who switched--including what the criteria they were looking for, the search and selection process, the actual transition, and more.

Video breakdown:

  • 1:53 - Why Howard Perry and Walston (HPW) started their search for a new technology vendor, including the "symptoms" that suggested their strategy needed an upgrade.
  • 18:23 - How and why HPW chose their new technology vendor.
  • 25:17 - Learn more about Delta Media Group, the technology vendor that HPW transitioned to.