New Year, New Plan: Real Estate Marketing Ideas for 2019

It's almost time to say goodbye to 2018, and start polishing up your real estate marketing for the New Year ahead. While that certainly doesn't mean starting over from scratch for 2019, it's always a good idea to take a closer look at what's hot and what's not for the coming year.

As always, catering to the needs, habits, and interests of your key clients will be critical for successful marketing in 2019. Ahead, we'll take a detailed look at key real estate marketing ideas for 2019 to help you hit the ground running when the New Year arrives.

Consider Your Client Base

As always, successful marketing in 2019 will depend on knowing your audience, so it's a good idea to take a fresh look at your target clients as the new year begins. Has anything changed about your business in the last year, the types of homes you sell, or the communities where you sell homes? If, for example, people are relocating in large numbers to one of your communities, then it may be a good idea to tailor your content to potential new residents. Consider the types of properties you sell, and the evolving needs of clients who are moving to your area.

Create Video Content

While video content has been in for a while now, it's never too late to jump on this popular marketing trend. Creating video content is easier than ever, and there's no doubt that client's love clicking on engaging, informative videos about the topics that matter most to them. Invest some time into learning the ropes of video content creation, and start reaping the benefits of video content for your real estate business.

Build Your Real Estate Blog and Social Media Presence

Once you create that video content, what will you do with it? Post it to your blog and share it to your social media presence, of course! Your real estate blog is one of your most powerful marketing tools, allowing you to share your expertise and provide value to your audience. Social media is the perfect place to share your content, and build relationships with the people who read/watch it. If your blog and social presence have been on the back burner, now is the time to make them a priority for 2019.

Convenient Communication for Your Clients

While some clients still like to call or stop by the office for a chat, you can no longer count on every client preferring to use traditional communication methods. Whether through social media, email, instant messaging, or apps, today's real estate clients want to be able to communicate in the way that's most convenient for them.

Create a Calendar to Keep Your Marketing on Track

Effective real estate marketing takes time, but it's not always easy to find that time when you're juggling all of the priorities that come with being a real estate agent. That's why in 2019 (and every year) it's a great idea to create a calendar to plan out your most important marketing activities. A calendar is an excellent way to collect your ideas and keep plans on track for the New Year.

To view the original article, visit the Delta Media Group blog.