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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines

We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #3 in our countdown. See #4 here.

emerge 50 words to avoid email subject

In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends.

​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter.

It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!