MoveEasy Masters Brokerage Integration

The number one business challenge brokerages struggle with when it comes to technology is "getting our systems to work together." That's what the more than half – 54 percent of real estate leaders said when asked about their major tech challenges.

The study was conducted by Imprev, which last year polled nearly 240 real estate leaders who represent brokerages responsible for more than half of all U.S. residential real estate transactions. Integration isn't just crucial to brokerages – it's vital. A brokerage will never implement any new technology today if it can't work together well with their existing tech-stack.

At MoveEasy, we offer brokerages a moving and post-move concierge platform combined with a human concierge service fully integrated with the brokerage's technology to streamline the last mile of the transaction and to help agents stay connected to customers for life in a seamless manner.

Tech integration: But there's the rub!

The challenge brokerages often face integrating technologies is that it comes with a cost. Even when a technology firm doesn't charge an integration fee – and some actually do – there are planning, development and training costs that the brokerage will bear.

Brokerages also are often hamstrung by having legacy technology. These older software systems are so embedded into their daily routines, it makes it difficult or seemingly impossible (or cost prohibitive) for a brokerage to update its systems. That means a lot of new technologies just won't play well with this outdated software. Integration won't be possible with many tech firms without a lot of pain and torture.

Moreover, brokerages face another major dilemma: their agents are inundated with technology. Many times, their agents are actually suffering from technology fatigue. That's because every time a brokerage adopts a new technology, agents have to learn the new technology – sign up for new training, then remember new logins and most importantly, change what they have been doing.

Many studies reveal that even at the best brokerages, a high adoption rate is still well under 50 percent. No wonder brokerages struggle with getting their agents to adopt the technology they provide.

A 360-degree integration solution

MoveEasy has an answer that helps solve these broker challenges. We call it our 360-degree integration solution. Our integration is holistic – from agent account creation to client usage. As a result, it just doesn't make MoveEasy adoption better but helps increase the adoption of a brokerages other connected technology products, like their CRM.

Our 360-degree integration makes everything connected seamless for the brokerage, agents and their clients. MoveEasy has become the "Masters of Brokerage Integration" because our roots are in technology and unlike our peers, we just don't focus on a single integration. We look at how we can help a brokerage automate as much as possible by doing multiple integrations.

Let me give you an example of how we do this and the value this brings to agents and their buyer and seller clients.

How Realty ONE Group benefits

Realty ONE Group is the fastest growing real estate brand in the nation and ranked #5 nationwide by REAL Trends. With more than 11,000 professionals and over 150 offices, they deploy industry leading technology including MoxiWorks (CRM and agent websites), Skyslope (transaction management), and ONE Login (Dashboard Single Sign-On or SSO).

Realty ONE Group exploits the full power of MoveEasy's 360-degree integration, including:

• With our MoxiWorks cloud integration, MoveEasy automatically pulled their entire agent roster, creating individual agent accounts (fully personalized with their headshots, contact details and brokerage branding) for the entire brokerage in less than two seconds per agent.
• As a result, Realty ONE Group's admins don't have to email roster information back and forth, or keep updating this information when agents leave, or new agents join.
• MoveEasy's Transaction Management integration with Skyslope ensures that the moment a transaction goes to pending, agents are automatically notified, and pending their permission, clients are automatically invited.
• MoveEasy's integration with Skyslope means agents don't have to worry about remembering to log into another system or entering clients' details every time. Automation does it for them: they are simply notified.
• When a client clicks on an agent invitation to use MoveEasy, the client's details also are pre-populated: clients don't have to enter any information their agent already knew.
• Once clients log in, they will never have to enter their details even once to confirm a service. MoveEasy calls this "one-click service." That means clients won't have to enter their zip codes to find movers, or property details to order home services.
• Even when clients contact our human concierge, all of their information is at hand. They can simply text, call or email and our system will automatically recognize them.

Realty ONE Group receives a wide range of other benefits from our 360-degree integration. As clients use the service on MoveEasy, Realty One receives activity updates inside MoxiWorks Engage so its agents know what their clients are doing, allowing them to touch base with their clients just at the right time.

Our integration can allow agents to automatically embed their MoveEasy platform into their individual agent websites. With our MoxiWebsites integration, agents can activate MoveEasy on their site in one click. There's absolutely no need for any training, or instructions, etc.

Agents benefit because if a prospect signs up with MoveEasy from their website, a lead automatically gets created into the MoxiEngage CRM. The agents don't have to worry about entering it manually.

Finally, if Realty ONE Group agents want to log into their MoveEasy admin dashboard to check analytics or update their profile, it's again just one click. MoveEasy is fully integrated with both ONE Login and MoxiWorks SSO connection. That means agents don't need to remember another login or password.

Mastering integration matters

It's safe to say that no one cares about integration in the moving and post-move services field more than MoveEasy. Talk to our brokerage customers for validation, but our approach has been to create each integration we do based on the brokerage's needs. That has allowed us to master the ability to integrate with some of the most popular real estate systems available.

Already, MoveEasy has integrated with electronic signature giant DocuSign and some of the industry's leading transaction management solutions, including dotloop, Skyslope, and Brokermint. We've also integrated with CRM leaders MoxiWorks and LionDesk, as well as back-office solutions Profit Power and AccountTECH. Other integrations include SSO platforms such as Konverse and OneLogin.

Most importantly, MoveEasy will work with each brokerage to integrate with any of their current CRM, back-office system, transaction management software, agent websites, or SSO –including proprietary software – so their agents can get the benefits of MoveEasy without typing an extra key.

At MoveEasy, we're working hard, so it becomes easy for brokerages tech systems to talk to our systems. As the masters of brokerage integration, we want this experience to be as seamless as possible.

Venkatesh "Ven" Ganapathy, Founder & CEO of MoveEasy, moving made simple by people+tech, at moveeasy.com.