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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program

A guaranteed sold program, at the end of the day, is a marketing tactic. And for many top producers, it is a highly profitable one.

boomtown guaranteed sold programA guaranteed sale is attention-grabbing, providing an immediate sense of security for the seller. At face value, as an agent, it gives you a leg up on the competition. It shows the seller, "Look, I'm so confident that I can sell your house, I'm willing to buy it if I cant." Sounds pretty good, right?

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