5 Holiday Content Ideas to Spice Up Your Marketing

No matter the season—themed, locally focused content is one of your most important online marketing tools as a real estate professional. The holidays are an especially fruitful time for creating content, often featuring a wealth of local events to highlight in the communities where you do business, as well as plenty of opportunities to touch on topics that are important to buyers, sellers, and local homeowners.

Let's take a closer look at five real estate content ideas to spice up your marketing and bring traffic to your blog for the holiday season.

1. Highlight Local Holiday Events and Attractions

Local content is a powerful tool for real estate marketing during every season, and even the smallest communities often have a busy schedule of special events during the holidays. Take the opportunity to show your audience why your communities are such pleasant places to call home by creating blog posts on all of the fun holiday events in your area. Tell people where / when to find events, what they can expect, and how to volunteer if they wish to support the community during the holidays.

2. How to Decorate Your Home in Style This Holiday Season

Who doesn't love some fun, fresh decorating tips during the holiday season? A blog post detailing unique decorating ideas is great for getting your readers into the holiday spirit, and showing off your knowledge of local trends. In addition to providing ideas on how to set the perfect scene, you can also highlight tips on how to decorate a home safely during the holidays.

3. Tips for Giving Back Locally During the Holidays

In every community, you'll find people who may need some support to have the opportunity to enjoy the holiday season. This is an excellent time of year for people to give back to the communities they call home, whether through volunteering, donating, or supporting a local charitable event. Create a blog post detailing the charities / drives operating in your area for the holidays, how to give back, and what your business does to support local communities throughout the holiday season.

4. New Year's Resolutions for Buyers / Sellers / Homeowners

Whether your audience is buying, selling, or living in a local home, the holidays are also an opportunity to look ahead at what the next year has in store. New Year's resolutions can make for great content, and you can even create separate posts for buyers, sellers, and homeowners. In addition to helping your audience create a plan for the upcoming year, New Year's resolution blog posts are a great chance to show off all of your real estate knowledge and expertise.

5. Why Buying a Home During the Holidays Can Help You Find a Deal

The real estate market may slow down a bit during the holidays, but many buyers don't realize that less action on the market can make the holiday season a great time to shop for a home. Sellers who remain on the market are typically very motivated to make a deal, so buyers may be able to find prices that wouldn't be available during busier real estate seasons.

To view the original article, visit the Delta Media Group blog.