Safe Selling: Using Property Information to Deter a Predator

New listing? Take some time to meet the neighbors so you can get more information about the neighborhood. Not only is this a good practice for winning new listings, but collecting this information can also potentially deter predators.

How? Well, last week we learned about a communication trick you can use to discourage a predator's interest in a showing. This week, we'll show you how to use the information you've gleaned about an area to your advantage. Watch the video above to learn:

• What you should find out about a neighborhood
• Which neighborhood/property features scare off predators
• How to seamlessly incorporate the information you've learned into conversation with a prospect
• What to listen for in a conversation that signals that you may be dealing with a predator
• Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS.

Stay tuned for next week's 'Safe Selling' episode!