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Don't Overlook These 4 Bonus Marketing Assets from Your 3D Property Tour

Have you noticed the following cube icon popping up everywhere lately?

matterport cube homesnap

It started appearing on Realtor.com in 2017, and just this autumn, you may have noticed it on Homesnap, a property search app that's free to 900,000 Realtors nationwide through their MLS. It's the Matterport icon, and its appearance on a listing indicates that a 3D property tour is available.

While 3D property tours are what Matterport is best known for, did you realize that this tool also offers a wealth of visual assets that you can use in your marketing? Here's a rundown of all that Matterport offers.

1. High-resolution Listing Photos

Photographs are typically the very first thing most people see of your listing—and what draws them in or drives them away. If your listing photos are of poor quality, you risk turning off potential buyers.

When your listing is scanned for a 3D property tour, Matterport also captures hundreds of high quality photographs. If you balked at "hundreds," don't worry. Matterport employs machine learning to automatically select the best photos for your listing in Matterport Instant Galleries. That means agents don't have to spend time collecting and curating photos—you have an MLS-ready gallery of photos once your 3D tour has been created.

"[Instant Galleries] are great. We are using these for all our inside images," says Beth Riggs of Amanda Howard Real Estate, Sotheby’s International Realty.

2. Teaser Videos

Want to cut through the noise of social media and capture the attention of local consumers? Try teaser videos or animated GIFs. Movement within GIFs and video stands out and draws the eye.

Real estate professionals get automatic videos and GIFs with their Matterport 3D tours. You can share them on social media and in emails to drive greater interest in your listings. They're effective, too—a Matterport customer survey shows that 76 percent of respondents say they attract more home buyers on social media with Matterport 3D.

3. Virtual Reality

Looking for a fresh way to 'wow' buyers? Let them tour listings via virtual reality. Not only does this position you as tech-savvy agent, it also potentially cuts down on in-person listing tours. Consumers who view listings via virtual reality are better able to narrow down which homes they'd like to see in person, saving agents time.

Matterport 3D tours are automatically converted into virtual reality, and can be viewed via Google Cardboard, Daydream, Oculus, or Gear VR headsets. Keep headsets in your office to use with clients when selecting which properties to tour.

Want to impress sellers? Take a VR headset to a listing presentation and show sellers a sample listing, mentioning that you'll do this for their home, as well.

"Consumers get more discerning about their choices and sellers want to present their properties in the best light possible," says a representative from Greg Lynn Sotheby's. "Open houses are only a couple of hours a week, but when you have Matterport virtual reality, we can be open 24 hours a day, 7 days a week, 365 days a year."

4. Floor Plans

Differentiate yourself from other agents by including floor plans in your marketing. This helps consumers better understand the layout of a home, and how their own furniture and belongings may fit.

Matterport generates floor plans two business days after your 3D tour is created, using dimensional data captured during the scan. All you have to do is press 'Order' on the Matterport platform, and floor plans are automatically prepared for you.

Live Examples of Matterport Marketing Assets

Want to see what the visual collateral mentioned above looks like? Check out these two examples of homes that were captured with a Matterport camera, and the automated content that was created:

Visit Matterport.com to learn more.

 

 

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