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Real Estate Advertising Trends You Should Be Aware of This Holiday Season

Paid advertising is never static, as a direct result of supply and demand. Your cost-per-lead will fluctuate depending on the number of homebuyers relative to the number of advertisers in the market. Seasonality also impacts search traffic!

Luckily, there are some patterns you can follow. Here are a few of the top paid advertising trends to stay aware of during the holiday season.

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