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The Most Important Part of Your CRM

Do you remember the homebuyer who contacted you six months ago? Do you remember what you talked about and what kind of properties he/she was interested in?

...can't remember? Don't worry, you're not alone! It's not easy remembering small details from days/weeks/months in the past. But if you want to be successful in real estate, remembering little details about your leads can make all the difference.

The average buyer cycle is about 10 weeks. Most online leads take even longer than that, so you've got months (possibly even years) of conversations that you need to remember in order to keep your leads coming back to you.

This is why your lead profile is the most important part of your CRM.

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