Top 10 Most Popular Articles of October

The spooky season is over. Before we barrel head-on towards the 'thankful' season, let's take a look at what agents and brokers were reading in October.

Only one truly 'scary' story made our list of the most read articles this month (see #10 below). The rest of the month, RE Technology's readers had one thing on the brain: SALES (see #1, #2, #3, #6, #8). Beyond that, see the list below for app recommendations (#4), a Friday Freebie (#7), -- and even tips on how to make your business benefit from the end of Daylight Savings Time (#9 - btw, that's THIS weekend, so read quick!).

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1. 3 Unexpected Uses of Email Marketing
You know that email marketing is a key tool in converting leads and keeping in touch with clients, but you can use it for some unexpected things as well. Good email marketing can and will provide such a myriad of benefits. You shouldn't ignore any of them!

2. 6 Proven Ways to Sell Your Listings for Top Dollar
One of the many skills listing agents bring to the table is the ability to see a home through the eyes of a buyer. Sellers are often completely unaware how some aspects of their home spell 'no way' to a potential buyer. With great tact, we can show homeowners step-by-step those areas that can potentially result in more money in their pocket at closing and a quicker sale. Here are six recommendations.

3. 93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads—and now has three buyers IN CONTRACT. How did she do it? Read on to learn four of her secrets.

4. Get Organized! 6 Business Apps that Can Help
When you're busy, it's easy to lose track of important tasks or meetings, documents—and even your sanity! But you don't have to get comfortable with chaos on the job. In fact, you can download the solution to everyday disarray through one of many business organization apps on the market. Read on for a list of the best organization apps for business.

5. The Ultimate Beginner's Guide to Social Media Marketing for Real Estate
In 2018, social media is virtually a requirement. But a Facebook page with three entries from 2015 could actually hurt rather than help your business. This guide will provide you with an overview of social media and links to resources you can use to expand your knowledge.

6. Text Templates for Getting Homebuyers Interested
Speed to lead is critical for turning leads into closings. And texting is one of your best tools for contacting those leads quicker and with higher response rates. In fact, by using text engagement instead of email, our clients saw a 450 percent increase in lead responses. Here's how to leverage text messages in your business.

7. Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
Don't have the time—or the will—to shoot, edit, and promote real estate videos? Here's a bit of advice: outsource it! In this week's Friday Freebie, we're highlighting a platform that lets you create and distribute an array of marketing videos--all in just a few clicks. Read on to find out how you can try it for free.

8. 5 Common Mistakes Agents Make When Farming -- and How to Avoid Them
When it comes to farming a local market area, are you doing everything you can to drive in real estate seller leads? Here are five common mistakes real estate agents make when farming.

9. 5 Tasks You Can Do in Your 'Free Hour' to Win More Business
Daylight Savings Time is coming to an end. Though I'll be sad to see it go, there is a positive side: we'll all get one extra hour in the day! That's right, once a year we do indeed get more hours in the day. How will you use that hour? We've created a list of tasks you can complete in an hour or less. Just choose a task and get to work!

10. Safe Selling: How Your Headshot Can Deter Predators
We know that predators often find their next victim by browsing Realtor photos online. What are they looking for in those photographs--and what draws them to one agent over another? Predators seek power over others, but are deterred by those who project power. Instead, they look for individuals who seem weak or subservient. So how can you convey power in your Realtor headshot? Watch this video to find out.