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How to Choose the Best Real Estate CRM

boomtown CRM RealtorIf you're shopping for a CRM based on features and price, stop. People are like moths attracted to light. We love shiny new features, and we love a good deal.

Is that healthy for your business? No. Definitely not. Hell no.

It's how you get stuck with a real estate CRM containing bloated features. Ones you're paying for, but not using. It's how you frustrate team members. Agents don't need dashboards if they're not generating leads.

Choosing the best real estate CRM starts with four main categories. These should be the checkboxes you cross off as you shop for a CRM.

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